Every week, most media organizations around the country fail to sell 5-30% of their inventory. This inventory includes premium positioning in outdoor, radio, television, print and online.

These positions are then packaged for free to existing clients, or sold to new clients at a cheaper price than the rate card. These drastically reduced positions are commonly referred to as a ‘distress rate advertising’.

A distress rate is offered to clients in a position to make a quick decision and take advantage of a bargain.